10 Tips For Great Content Writing

Illustration by Icons 8 from Ouch!

1. Create a compelling headline

One of the most important things when creating content that isn’t just good or average, but instead great is the headline. A headline is the first thing user will search and read when they stumble on your content. There is a reason tabloids and newspapers are so heavily focused on their headlines and that’s because the headline matters.

  • “15 dog facts you didn’t know”
  • “10 easy cooking tips”
  • “20XX best cars for family trips”

2. Pull readers in with your intro

The second part of great content is an intro that truly pulls your reader in. After you capture them with the headline you need to reel in that reader. An intro that briefly explains what the content will be about and at the same time makes the reader intrigued to read it whole is the most effective.

  1. Quickly summarize what your content is about.
  2. Highlight a common problem related to the content.
  3. Tell the reader you will tell them how to solve the problem.

3. Write for the right audience

One of the biggest mistakes content creators do, might it be a blogger, video creator, podcaster or even an SEO expert is that even though they might already make great content they create it for the wrong audience because they don’t understand who their audience is. To ensure your audience wants to read, you must write for them and choose your audience carefully.

  1. What is my content about?
  2. Who is my ideal reader?
  3. Is my content something I would read if I was in their shoes?

4. Focus on the topic

Focusing on the topic might sound easy, but when creating great content your focus must stay on point. So many great blog posts and articles can be turned into below-average mush when you start writing about topics that go off the point or in the worst case are completely off-topic.

5. Be engaging

Engaging your reader isn’t an easy task. With so many distractions these days from instant messaging, and 24/7 news to gaming and everything between it’s easy to lose your audience and even hard to keep them engaged.

6. Be yourself

To keep readers coming back and to engage them better we highly recommend you to be yourself. Your personal style of writing and tone of voice is what people want to hear. It also helps you to stand out and turns your generic bland content into great content with a real tone of voice and personality.

7. Write on topics that readers want to read about

Even if you write the best blog post in the known universe about bird migration you won’t get it to read if people are not interested in reading about the topic. The often cold reality is that people only read what interested them meaning if you want to write great content you need to write about topics readers want to read about.

8. Keep things structured

As we mentioned earlier an easy way to lose your readers is to mumble and sidestep too far from your original topic. A great way to stop this is to keep your content structure. This also helps your readers navigate through your content and turns it from “OK” or “good” to “GREAT!“.

9. Include actionable tips

People often read your content to solve a problem they might have. A simple blog post explaining how to fix certain things is great and works most of the time but it also easily turns great content into a user manual.

  • “To write great content, always check your grammar.”
  • “If you want to write great content, FOCUS!”
  • “Structure your content for easier writing and reading.”

10. Make yourself worthy of the reader’s trust

The web is full of content written by people of all ages, social statuses, educations, and even some by shady users who might not have the reader’s best interest at their heart. This creates a dilemma, for you and us since readers have little trust in new content. This also means even if your content is great people won’t share it or at worst will ignore it completely.

What to do if you can’t write great content?

Know that we know how to write great content, what if you simply can’t write it? Well thankfully there are solutions that can still help you write that content with little to none, of your input, but simply giving them a brief “This is what I would like my content to be written off…” and they will do it for you. Let’s dig in and see what these solutions are.

Use an AI writer

AI or artificial intelligence has become a great tool for many writers from professional news teams to bloggers and even affiliate marketers. A great example and one of our favorite AI tools is the Jasper AI. Which can generate anything from simple marketing texts to whole SEO blog posts.

Hire a freelancer

What if you don’t trust an AI to write for you? What if you want a human touch? Then you can always hire a freelancer. Finding the right freelancer for the job is not always easy, but thankfully there are platforms like Fiverr that can help you find the right one for you.

Conclusion

So what have we learned regarding great content? It needs to have a great headline, an intro that pulls the reader in, written for the right audience, stay on point, be engaging, written in your own town of voice, have a topic that actually interests people, it needs to have a structure, include actional tips and last but not least be trustworthy.

FAQ

What skills does a content writer need?

A content writer needs a good eye for content that interests readers and a keen eye on grammatical issues to ensure they write a good text.

Is content writing hard?

Content writing is hard, but thankfully there are tools like Jasper AI that can help aspiring content writers and even veterans to write faster but also better content.

What is SEO copywriting?

SEO copywriting is search engine optimized copywriting meaning the writer also considers what keywords they should include in their writing and how to ensure the text they have written will be found by search engines.

What are the main types of content writing?

The main types of content writing are:

  • Blogging
  • Copywriting
  • Technical Writing/Long Form
  • Social Media Posts
  • Emails

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